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15 Things You Never Knew About Target

Discover Target's intriguing history and lesser-known facts in this revealing list of 15 surprising things you likely didn't know about this beloved American retail giant.

The First Target Store Wasn’t Called “Target”

The first store by George Draper Dayton in 1962 was named "Dayton Dry Goods Company." It was rebranded to "Target" later that same year.

Bullseye Is Target’s Official Mascot

Target's mascot, the playful and friendly English Bull Terrier, has been the brand's official symbol since 1999.

There Are Hidden Meanings in the Logo

Target's logo, seeming a simple bullseye, carries hidden meanings. Its red represents excitement and energy, white implies simplicity, cleanliness, and the design symbolizes a fast retail pace.

Target Has Its Brands

Target sells brands like Nike and Apple, and also offers affordable in-house brands. These include Up&Up for essentials, Cat & Jack for kids' clothes, and Archer Farms for food.

Target Has a History of Giving Back

Target is renowned for its great deals and philanthropy, giving 5% of pre-tax profits to charity and supporting local education and wellness programs.

Target Has an App

Target's app makes shopping easier with options to browse and buy products, access deals, locate in-store items and features like a digital wallet, shopping lists, and order tracking.

Target Has a Redcard Program

Sign up for Target's REDcard program for 5% off purchases, free online shipping, exclusive deals, and part of your spent goes towards their philanthropy.

Target Sells More Than Just Retail Products

Did you know Target sells groceries? They now offer fresh produce, meat, seafood, baked goods, and more, making it a one-stop shop for all shopping needs.

Target Has a Price Match Guarantee

Target offers a price match guarantee for identical products found cheaper elsewhere, encouraging competition among retailers.

Target Offers Same-Day Delivery

Target offers same-day delivery through Shipt partnership, enabling online shopping customers to receive purchases in just an hour.

Target Is Committed to Sustainability

Target is dedicated to shrinking its carbon footprint and promoting green practices. The firm aims for greater energy efficiency, less waste, sustainable materials usage and offers recycling programs.

Target Has a Diverse Workforce

Target promotes diversity and inclusion through initiatives like training, resource groups, and partnerships supporting underrepresented communities.

Target Offers Flexible Benefits Packages

Target offers competitive pay, flexible benefits like health insurance, retirement plans, and adoption assistance, allowing employees to personalize their benefits.

Target Opened 11 Stores in 1962

Target opened 11 stores in the Midwest in year one, starting its progression from a small retailer to a large discount store. Now, there are over 1,900 stores nationwide.

Target Sells at Low Prices

Target's success lies in offering low prices. Using strategic sourcing, efficient inventory management, and cost-saving measures, it ensures competitive costs and quality, thus giving customers value.

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