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Top 10 American Brands That Came Back From the Brink of Failure

In today's cutthroat market, even top brands struggle. However, some American brands have bounced back impressively from failure, showcasing resilience, determination and providing key lessons for enduring success.

Apple

Apple, once nearing bankruptcy, bounced back under Steve Jobs with products like iMac and iPod. It's now one of the world’s top companies.

IBM

In the 1980s, IBM pivoted from software/hardware to services/consulting under a new CEO. Now, it's a leader in cloud computing and AI.

Lego

Lego, the cherished toy brand, overcame financial hurdles in the 90s and early 2000s. It thrived by repositioning as a creative and educational toy company. Today, it's among the most successful toy firms worldwide.

Starbucks

Facing overexpansion and competition in the early 2000s, Starbucks revamped its business model, prioritizing high-quality coffee and customer experience, becoming the world's largest coffeehouse chain.

Chrysler

Late 1970s saw Chrysler near bankruptcy, but thanks to government aid and a new CEO, it is now one of the "Big Three" US automakers.

Marvel

Marvel overcame 90s financial difficulties and a failed expansion by focusing on comic books. Now, it's a leading global entertainment firm.

Jack in the Box

Facing food poisoning outbreak in '90s, Jack in the Box reinforced food protocols and subsequently rebuilt its reputation. It's now a top US fast-food chain.

AIG

During the 2008 crisis, AIG almost collapsed due to risky actions. The government bailout and new management led to revival and profit. AIG is a top insurance company now.

GM

In the late 2000s, GM faced sales decline and financial issues leading to a government bailout. With new leadership, innovation and sustainability focus, it's now a top automaker.

Best Buy

In the 2010s, Best Buy faced declining sales due to online rivals. They bounced back by enhancing service and adopting a price-matching policy.

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